Home | Complete Nutrition Franchise Opportunities

The global nutrition industry continues to demonstrate strong fundamentals that make it both exciting and dynamic. On a global basis, the market is approaching $170B and it continues to exhibit superior growth in the mainstream food and beverage markets, as well as other select consumer health products. 

This growth, coupled with a renewed emphasis on personal wellness and a trend of proactively managing one’s own health, continue to fuel consumer demand. U.S. consumers, especially aging baby boomers, recognize that healthy foods and dietary supplements are part of a preventative health care package. This demographic of health-seekers is also pushing the natural and organics industry to 10 percent growth annually.

Looking deeper, the health store and weight loss service industries have grown each of the past five years, despite the struggling US economy. This growth can be attributed to the nation’s drastically increasing obesity rates as well as the rising costs of healthcare. According to a 2009 report by the CDC, 2/3 of states had a prevalence of obesity equal to or greater than 25%. Ten years prior, no state reported an obesity rate that high. Also of note, recent projections forecast the population of Americans 65 years of age or older to almost double in size from 2010 to 2030, increasing from 30 million to 70 million. Obviously, these are attractive figures for franchisees, as Sports Nutrition and Weight Loss categories make up 85% of Complete Nutrition’s sales.